The first method
October 16th, 2009 by allyThe first method If the market, poor sales of beans, then put the beans into stripping bean, selling ifare no longer marketable, putsalt, and selling lobster sauce if tempeh is also no longer marketable, then add water fermentation, changing Sell soy sauce.
The second method The beans made into tofu, Mai Doufu if not careful to do the hard tofu, and we switched to tofu if so thin bean curd careless, and on a whim Maidou Fu Hua if too thin, and it we switched to soya milk if tofu are no longer marketable, they release a few days, we switched to tofu If you are no longer marketable, so be it, after a thorough hairy moldy, changing selling fermented bean curd.
The third method Let the beans sprout up selling bean sprouts if sprouts also unmarketable, just let it grow up point, we switched to sugar pea if sugar pea is also no longer marketable, they let it grow up again, when the potted plant sold , named cardamom Love , to the city gate stall each middle school, college, and went to the white-collar apartment blocks to open product launch, I remember that in this land is the culture of non-food if it is no longer marketable, it is recommended to get appropriate to conduct a downtown performance art creation, the theme is the withered cardamom Love , I remember as a spectator to the various newspaper called rebellion, if successful, can quickly become a performance artist, and thus the completion of another sense on the capital recovery, but can also get the newspaper Baoliao fee if no one would watch performance art, rebellion charges being unable to get it quickly to find a piece of land to sugar pea buried transplanting, irrigation, fertilization, weed cultivation a few months later harvest Zaiqu market selling beans ……
It seems that this world not only sell beans in mind, do not sell the beans.
As long as you head fails to grasp, not complacent, to develop a problem from various angles to think about the habit, you39ll create a lot of new ideas. Therefore, to produce different, must have a sense of innovation. Differentiation can be both an advocate of new values, but also the way the new services can be an advocate, but also the industry of those who formulated new rules, which is more lethal than the market segments in the first .
If the industry leader in a big threat on their own, then the use of classified location approach is also a good option. For example, when Pepsi-Cola to the Coca-Cola when it attacked, Pepsi against Coca-Cola promotion that they are authentic Coke , took the opportunity to reinforce that they are a new generation of cola became young, lively, Time symbol. Coca-Cola positioned as a traditional crowd drinks, Pepsi-Cola positioned as a young group of stylish drinks, a strong cut of the beverage market.
Later, HEDY intends to enter the beverage market. The face of the two giants Coca-Cola and Pepsi, Seven-use classification positioning method to get the market place. HEDY in the ad declared Drinks are divided into two categories, one is cola drink , and the other is non-cola drinks , the market39s best cola drink is the Coca-Cola, The best of non-cola drinks is a seven-up bottling.
Such propaganda, not only to the two giants positioned on a limited scope, but also opened up a new for himself the first image, Hedy rapid growth for the United States, therefore the third-largest beverage company.
I have listed above so many cases of corporate governance, I believe that will give the reader many enlightened, then for the individual, how can we be first? Method is the same - the use of market segmentation and differentiation . If you can not lead in a particular field, you have to change direction, another choice that no one involved in a new area, even if small in this area.
Einstein39s upbringing illustrates this point. In 1896, Einstein was only 17 years old student at the Swiss Federal Institute of Technology in Zurich, and his mentor was a mathematician Minkowski. As Einstein studious, willing to use their brains, won the Minkowski appreciated. Teacher and student were often together to explore science, philosophy and life.
One day, Albert Einstein whim, asked Minkowski How can a person in the field of science, in life on the road, leaving their flash footprint, and make great contributions to mankind do?
Creativeness has been quick Minkowski were asked to live, until three days later, he was excitedly to find Einstein39s very exciting to say You mention that day, I finally got an answer! Then he pulled Einstein walked toward a building site, construction workers straight set foot on the cement floor has just been paved. In the construction workers snapped the sound of the people, Einstein was rendered very confused, very puzzled and asked Minkowski Teacher, you do this is not to draw me from going astray?
Yes, yes, wrong track! Minkowski refused to take other people39s accusations, pointing to the concrete floor of the footprints, said you can see, the only way the 39wrong path 39, in order to leave footprints! Then, he explained Only in the new field, only in places not yet solidified in order to leave deep footprints. who solidified a long time the old tiffany keyring ground, those who have been involved in many of the places where your feet, forget about re-Cai Chu footprints to ……
Hearing this, Einstein meditation for some time, very grateful to right Minkowski, said mentor, I understand you mean!
Period has not yet solidified the cement road surface, inspired Einstein39s innovation and spirit of exploration. In fact, human society and all areas of real life, there are all kinds of has not yet solidified the cement road , waiting for people to Caichu new footprints, embark on a new journey.